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October, 2013
 A lot of people asked me as CSR manager at Vodafone whether I had seen the short video about the Dutch designer Dave Hakkens at DWDD. This hit on YouTube is watched over more than 15 million times within two weeks. The video shows the idea of extending the economic lifespan of a mobile phone, so every part of the phone is interchangeable. Last year at the Future Leader event of MVO Nederland a winning pitch was presented with a similar idea: the lego-phone. This fits in the thought of circular economy: every raw material, semi-finished products and end products could and should be reused. We are great supporters of this idea and we offered our (international) help to the team of phonebloks. In this newsletter you can read how sustainability, innovation and business operations go hand in hand. According to us, this is the only way to really make a change.
Martin de Jong
CSR Manager
martin.dejong@vodafone.com
In every newsletter you will meet another member of the Sustainability & Privacy team: Judith Lichtenberg (manager), Martin de Jong, Floor Klein and Danielle Puma (Vodafone Foundation).
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Safety Net | Winners of the Mobiles for Good | M2M | World of Difference | Sustainability facts
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 Many children of 12 years or older have a smartphone, with which they can access the digital world at any time and every place they want. Parents often worry about what their children can face on the internet, like porn, violence and gambling games. Vodafone offers a solution by adding a safe browsing functionality to the Vodafone Safety Net app. With this app, children with an Andriod smartphone have no access to websites with content that is not suitable or even harmful for them. As first operator in The Netherlands Vodafone offers a safe browsing option for (Andriod) smartphones. Recently, we discussed this topic with Joel Voordewind, parliamentarian of the Christen Unie, who called for a block on porn. Next to blocking the access of websites with unsuitable content, the Vodafone Safety Net app helps against bullying and unwanted contacts, excessive use, spreading unwanted images and getting a hold on costs. The Vodafone Safety Net app is part of our Child Safety program. |
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 On Thursday 26 September three winners were chosen at a thrilling final of the Mobiles for Good Challenge. These winners were selected from more than 200 submissions. The Mobiles for Good Challenge is an initiative of the Vodafone Foundation with collaboration of the Waag Society to enable new mHealth solutions. In this way, we make sure that patients will be supported in getting good care. The final was organized at the Emerce eHealth congress. Rob Shuter, CEO of Vodafone Netherlands, announced the winners of the €120.000 prize. The winners can develop their mHealth solution with this prize money. They also get professional support and a work spot in the Vodafone office at Amsterdam to realize their ideas. Mobiles for Mothers won in the category 'Take care', PebbleMED in the category 'The digital patient' and CareRate in the category 'The digital doctor'. |
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 This prestigious headline will never be well substantiated, but there is an underlying truth. The ICT-sector is responsible for more than two percent of the worldwide energy use, but could realize a saving of twenty percent of the worldwide energy use. By applying all kinds of solutions like the smart meter, the soft drinks machine which shows when the drinks need to be refilled, smart buildings or the smart trashcans. These solutions are enabled by Vodafone's machine to machine (M2M) technology. As one of the largest mobile-telecom companies of the world Vodafone has made this technology into one of the three strategic innovation areas. Vodafone Netherlands has a market share of more than fifty percent. Through case studies we will show the economic and societal value of this technology. |
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Contributing to the health and wellbeing of people with mobile communication technology, around the world. That is what we want to achieve with the World of Difference program. This year four ambitious, engaged young professionals have a chance to work in Kenya. Submission is until November 1st 2013. The goal of the project is to reach at least 15.000 young people in Kenya directly and inform them about how they can protect themselves against HIV and where they can get a HIV-test. Our partners dance4life and IICD make HIV and aids discussable and want to break taboos. Especially youngsters under the age of 25 have more risk because they have a lack of receiving good information. A big group of Kenyans can be reached with mobile technology and bring back the amount of HIV-infections. |
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The fact that commercial success and sustainability go together, can be read in the blog of commercial director Bart Hofker. |
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ISO 14001 is the standard for Vodafone in the area of environmental certifications. Besides being certified ourselves, our suppliers need to comply with this standard as well. |
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Eco-score handset of the autumn: The Nokia Lumia 925. With a rating of 3.3 this is the highest rated smartphone with 4G. |
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The Orange Cross ('Oranje Kruis') supports the HELP!app of Vodafone in her campaign for EHBO.nl. Read the corporate blog about the importance of the HELP! in crisis situations. |
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Vodafone's Child Safety program has entered several partnerships: with 'Weet Wat Je Besteedt' to help young people with getting grip on their costs for mobile telephony; with 'Digiveilig' to educate on safe internet use and 'Onderwijs voor de Nieuwe Tijd' to support schools and parents on how their children can use mobile technology in a responsible and safe way. |
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