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January, 2014
 Vodafone published an Integrated Report for the first time last year, in which we combined information on our financial as well as economic, social and environmental goals and performance. The Report was hardly a week old when we put our heads together to discuss improvements for the coming year. We have the ambition to align more to the demands and wishes of our customers, employers and other stakeholders. We listen carefully to our environment and take all the feedback on our strategy and report in to consideration. We decided to pro-actively contact stakeholders to receive more in depth information on their expectations and this resulted in eye opening statements. Besides stakeholder involvement it is an important challenge for us to embed “Integrated Thinking” and work together towards a sustainable business. One of the aligned projects is the ”Integrated Reputation Management Program” of Vodafone of which sustainability is an important driver. We are proud that this resulted in winning the first National Reputation Award!
Sustainability is more than reporting and reputation. Please read in this newsletter about WIJS magazine and our contribution to the Vodafone Instant Network in the Philippines and more.
Nienke Schütte
CSR Manager a.i.
nienke.schutte@vodafone.com
In every newsletter you will meet another member of the Sustainability & Privacy team: Judith Lichtenberg (manager), Martin de Jong, Floor Klein and Danielle Puma (Vodafone Foundation). Nienke strengthens our team during Floor’s maternity leave.
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WIJS magazine | Vodafone Instant Network | Reputationaward | Transparancy | Sustainability facts
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 Mobile technology offers opportunities , but there are risks too. Together with the Mijn Kind Online Foundation, Digibewust and Mediawijzer.net we launched ' WIJS de online wereld in ’ magazine. Klaske de Jonge, Director Corporate Affairs: "As a mother of two children and as a director at Vodafone I think it is important that we make mobile internet fun and educational, but also safe and secure. We as adults have to help them to become more wise with media." WIJS helps parents and educators with this challenge by providing expert advice and helps children to explore the online world. In addition, the magazine contains advice, tips and tools, do’s and don’ts and checklists. The magazine is available free of charge at all Vodafone and BelCompany shops and as an online magazine. |
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 Within 24 hours after Typhoon Haiyan hit the Philippines, two Vodafone teams were on their way to the disaster area to build a Vodafone Instant Network This Instant Network has been offering a solution for these kind of emergency situation since two years. The typhoon destroyed the network in the Philippines with the result that people could not let their loved ones know they were alive. Getting primary help on location is most important in emergency situations but quickly after that comes a need to get in touch with loved ones. The need to communicate was huge. Once fully running, 1.000 text messages were sent per minute and 20.000 phone calls were made a day. The local Philippine population even brought their own fuel to keep the generator running. The Vodafone Instant Network is still in use after The Vodafone Foundation handed over the responsibility to SMART, a local mobile operator. |
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 Vodafone won the first Reputation Management Award! We are very proud to receive this acknowledgment. This prize does not mean we have the best reputation, but it shows that we are making good progress with our reputation management. The jury: “Vodafone worked hard on the reputation of the Telecom sector and on the reputation of Vodafone within the sector. Reputation management at Vodafone stands on a thorough analysis of the most important reputation drivers and is based on a systematic approach of stakeholders. Vodafone made changes under the flag of ‘Be good and tell it’ and within the product offering and customer service this provided clarity and transparency. This resulted in an ever-better reputation”. We welcome this new initiative by Motivaction as it provides a platform for the field of reputation management. Read more about our vision on reputation and winning the award on our corporate blog. |
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Vodafone obtained the 12th position in the Transparantie Benchmark 2013. This position makes us the highest rated foreign company for the fourth year in a row. The jury named areas for improvement that we will certainly take into account in the report for the upcoming year such as contextual consistency, external focus and being more transparent on our challenges. Have you read ons rapport? We would love to hear your feedback to know if we meet your expectations! |
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Eco-score, the environmental label for mobile phones, exists two years. It stimulates manufacturers of mobile phones to become more sustainable. Read more about our analysis in the corporate blog. |
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More customers make use of the opportunity to sell their used phone to Vodafone. See also our projects Vodafone Inruildeals and NPEY regarding circular economy. |
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Sustainability became an important part of our mandatory introduction program for new colleagues. |
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Within the context of our Child Safety program UvA-students gave us advice about how we can support young people even better with their smartphone usage in relation to cyber bullying and high costs . |
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The winners of World of Difference 2014 are announced. In February Robert Hoogendoorn, Sanne Meijer, Pim Verweij and Fred Manders will go to Kenya to start a mobile sex education program. |
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PebbleMed, a smart watch for patients with a high blood pressure, and one of the winners of the Vodafone Foundation Netherlands Mobile for Good Challenge 2013 won the third price with the Vodafone Foundation Mobile for Good Europe Awards in Brussels at December 5th. |
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